Heineken Experience Amsterdam with 75-minute Canal Cruise | 3 hours 15 minutes

370 Reviews | Amsterdam
Select Date and Travelers
You can select up to 10 travelers in total.
Adult (18-99) Minimum: 1, Maximum: 10
2
Free Cancellation For a full refund, cancel at least 24 hours before the scheduled departure time.
Cruise inc.snackbox & Heineken
2 Adults x $51.48
$102.96
Approx Total
$102.96
Snackbox with sofdrink &snacks: This option includes a snackbox including 1 softdrink and a variety of sweet and savory snacks with your City Canal Cruise.

Inclusions / Exclusions

  • Mobile ticket
  • Offered in: German, Russian, Korean, Portuguese, Japanese, English, Italian, French, Dutch, Spanish
  • Audio commentary in 20 languages during the cruise
  • Entry to the Heineken Experience and 2 complimentary drinks
  • 75 minute City Canal Cruise
  • Complimentary earphones; please consider using your own earphones or headphones to listen to the audio commentary on board. Blue Boat is committed to saving the environment one canal cruise at a time.
  • Snackbox including variety of sweet and savory snacks, 1 drink (if option selected)
  • Gratuities

Overview

Amsterdam is best viewed from the water and during this 75-minute canal cruise, you'll experience the best of the historic city center. Discover the city's top highlights, iconic bridges and the 17th-century buildings lining the canals. You'll come across new architecture and bridges, showing a historical city that is rooted in history but continues to develop and change. You can listen to the audio guide that is available in 20 languages. Free earphones are provided. On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends. Please note that Heineken Experience is only for guests 18 years and older!

Itinerary

  • Heineken Experience

    At your pre-booked timeslot, you enter the Heineken Experience. On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

    1 hour 30 minutes

  • N/A

    Then, enjoy a 75-minute cruise provided by Blue Boat. You can use your voucher for the cruise daily between 10:00AM and 06:00PM from our docks at Heineken Experience and Hard Rock Cafe.

    1 hour 15 minutes

  • Westerkerk (Pass By)

    The Westerkerk was built between 1620 and 1631 in Renaissance style according to designs by architect Hendrick de Keyser (1565-1621). He is buried in the church he designed earlier: the 'Zuiderkerk'. The building of the Westerkerk was finished and completed by his son Pieter de Keyser (1595-1676) and inaugurated on June 8, 1631. The church has a length of 58 meters and a width of 29 meters. The high nave is flanked by the two lower aisles. The three-aisled basilica has a rectangular plan with two transepts of equal dimensions. As a result, the plan for this church was given the form of two Greek crosses connected with each other.

  • Canal Ring (Grachtengordel) (Pass By)

    Cruising along the famous canals of the old city of Amsterdam

  • IJ (Pass By)

    Cruising over the IJ river

  • A'dam Lookout (Pass By)

    A’DAM LOOKOUT is an observation deck with an unrivalled panoramic view of Amsterdam. You’ll see the city’s historical centre, its pulsating port, the unique Dutch polder landscape and you’ll spot the famous canals which belong to the UNESCO World Heritage list. Complementing the experience is a state-of-the-art interactive exhibition and free audio tour about Amsterdam’s history and culture. A’DAM LOOKOUT is located on top of the A’DAM Tower in Amsterdam North.

  • Centraal Station (Pass By)

    Amsterdam Centraal was designed by Pierre Cuypers, who is also known for his design of the Rijksmuseum in Amsterdam. While Cuypers was the principal architect, it is believed that he focused mostly on the decoration of the station building and left the structural design to railway engineers

  • NEMO Science Museum (Pass By)

    NEMO Science Museum is an interactive, informal learning environment in which the general public comes into contact with science and technology. Visitors see, hear and experience how scientific phenomena and technology play an important part in their lives. NEMO works closely with the fields of science and education. NEMO is a registered museum and the owner of a significant historical collection.

  • The Amstel (Pass By)

    Cruising the Amstel river

  • Magere Brug (Pass By)

    The famous skinny bridge on the Amstel River

  • N/A (Pass By)

    The InterContinental Amstel Amsterdam Hotel, commonly referred to as the Amstel Hotel, is a hotel in Amsterdam, capital city of the Netherlands, on the east bank of the river Amstel. In 2007, it was the only hotel in the Netherlands on the list of World's Best Hotels, and was ranked in 90th place.[1] The Amstel Hotel is part of the InterContinental Hotels chain. In 2006 the building was sold to Morgan Stanley. In 2011 the Lebanese businessman Toufic Aboukhater bought the hotel. In 2014 the hotel was acquired by Qatar-based Katara Hospitality, but is still operated by the InterContinental Hotels Group

  • Rijksmuseum (Pass By)

    This iconic museum in the heart of Amsterdam is a must-visit for any culture lover. The Rijksmuseum houses more than 8,000 works of art from Dutch and European history, including masterpieces by Rembrandt, Vermeer and Van Gogh.

  • N/A (Pass By)

    Cruising along the famous canals of the old city of Amsterdam

Sample Menu

Additional Info

  • Public transportation options are available nearby
  • Infants are required to sit on an adult’s lap
  • Suitable for all physical fitness levels
  • Wheelchair seats need to be reserved. Please call 0031 20 679 13 70
  • Your ticket for the Heineken Experience is a ticket with a timeslot you chose while making a reservation. You can ONLY enter the Heineken Experience at this specific time. Changing your slot time is NOT possible. The address of the Heineken Experience is Stadhouderskade 78 Amsterdam.
  • The timeslot you book is the timeslot for Heineken Experience. You can use your voucher for the City Canal Cruise daily between 10:00AM and 05:00PM from our docks at Heineken Experience and Hard Rock Cafe.
  • Please note that your voucher needs to be scanned at Heineken Experience. You can redeem your canal cruise inside one of the ticket offices of Blue Boat Company where a timeslot will be assigned.
  • Blue Boat Company has 2 docks: * The first dock is located at Stadhouderskade 501 opposite the Hard Rock Cafe. Take tram 1, 2, 5,11 and 12 stop at Leidseplein. from there the dock is a 2 minute walk. * The second dock is located at Stadhouderskade 550, opposite Heineken Experience. Take tram 2, 5,and 12 stop at Rijksmuseum. from there the dock is a 5 minute walk or take metro No. 52 and stop at Vijzelgracht. From there the dock is only a 2 minute walk.
  • Last City Canal Cruise from Hard Rock Cafe departs at 18:00.
  • Last City Canal Cruise from Heineken Experience departs at 17:15.

Free Cancellation

June 18100% refund
June 19No refund

You can cancel up to 24 hours in advance of the experience for a full refund.

  • For a full refund, you must cancel at least 24 hours before the experience’s start time.
  • If you cancel less than 24 hours before the experience’s start time, the amount you paid will not be refunded.
  • Any changes made less than 24 hours before the experience’s start time will not be accepted.
  • Cut-off times are based on the experience’s local time.
  • This experience requires good weather. If it’s canceled due to poor weather, you’ll be offered a different date or a full refund.
Traveler Photos
Reviews

4.1

370 reviews

Total review count and overall rating based on Viator and Tripadvisor reviews
  • 5 stars
    188
  • 4 stars
    91
  • 3 stars
    47
  • 2 stars
    19
  • 1 star
    25

Reviews by TravelOne travelers

Showing 1-5 of 188 reviews with 5 stars

Heineken Tour

Published on Mar, 2025

Although this tour is self guided, we really enjoyed it. The whole interactive experience was amazing!

Overall, a pretty good experience! Brewery was fun!!

Published on Mar, 2025

The brewery tour was above expectations....the canal cruise was just ok...snack box was just a container of nuts...hmmmm .....but we did get one bottle of Heineken on the boat.....

A sip of the great one.

Published on Feb, 2025

Awesome history of brand and growth throughout the years. “Experience”was very captivating and fun. A must do while in Amsterdam.

Great value for money....

Published on Feb, 2025

Great value for money. Would highly recommend! Museum was very interactive and staff were great! Cruise really interesting.

Good time

Published on Jan, 2025

Such a good time! Staff were lovely and tour is very fun and interactive. We went as a couple and had a great time, lots of activities to do within the tour, definitely worth the money.

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